175 - Guy Bauer : Founder of Umault

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio.

Umault is a play on umlaut, the diacritical mark (you know, those German two dots loved by heavy metal bands). The umlaut draws attention to what would otherwise be overlooked, and isn’t that the point of great marketing? Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content.

Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.